Written by: Amelia Hoge
In recent years, sustainability has become a major buzzword in the fashion industry. As sustainability continues to gain more attention, it will become a growing priority for leading retailers in the industry. At this point, it seems as though more retailers everyday are initiating new programs rooted in sustainable efforts and resources. Some companies were built on sustainability, such as Patagonia and Everlane, and other’s have repositioned themselves to include more sustainable programs, such as Adidas and H&M.
As a preamble to this year’s fashion summit hosted by Global Fashion Agenda (GFA), the GFA has issued a new report outlining seven sustainability priorities that companies should have on their radar as a necessity to leading the future of fashion towards sustainability. This report was created in collaboration with various companies including H&M, Kering, Target, Bestseller, Li & Fung, and Sustainable Apparel Coalition, and it will be used as the framework for the topics covered in this year’s summit.
“Sustainability is no longer a trend, it is a business imperative” – Global Fashion Agency
The report is aimed to help companies gain clarity on the complexities of sustainability, as well as highlight the importance and value of employing these measures. It contains three immediate priorities and four longer-term priorities that companies should implement into their business plans. The GFA’s website contains a full report that expands on each priority, but you can check out the overview below:
The fashion industry has a long road ahead of them in terms of modeling these priorities, but as sustainability gains more awareness and mass acceptance, these measures have the ability to cause a game-changing outlook on the future of fashion sustainability.
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National Retail Federation Student Association @ FIT
Business of Fashion (March 27. 2018): Fashion’s 7 Priorities to Achieve Sustainability